Todd Biske: Outside the Box

Archive for the ‘Conferences’ Category

Presenter: Anthony Bradley

This presentation has started out with the unsurprising news that enterprise adoption of mashups is significantly trailing its use in the open Internet. He’s come up with a two-faceted classification model for mashups. The first facet is the integration pattern, which is one or more of the following (these aren’t mutually exclusive):

• Visualization integration
• Content integration
• Gadget page space co-location
• Gadget page space integration

The second facet is the application type, which can be one of:

• Personal portal delivery
• Packaged application extension
• Location awareness
• Panoramic awareness
• Situational awareness

All in all, I’m not sure what value this is bringing. I’ve posted previously on categorizations and taxonomies and how they need to have some purpose behind them. I’m not seeing the purpose behind these classifications. Typically, I’ve used classifications in reference architecture work where I try to map a particular type to particular constraints/patterns on the architecture and design, and I don’t see how these groupings do that.

He now had one slide that talks about the need to architect systems that allow them to be “mashable.” This I agree with, but again, it’s nothing new. We’ve been talking about this since the early days of portals, and you could even argue that it’s been around longer than that. He did present a proposed architecture for some of this at the end that may prove valuable to some attendees. Unfortunately, I don’t think he convinced anyone in the audience that mashups is something they should be thinking about. Personally, I think even the term puts some people off. I’d rather hear about the need to support “integration at the glass.” There’s too much of an association between mashups and just throwing something on a Google Map to make it have broader appeal, in my opinion.

Presenter: Jeff Hiatt, Prosci

Jeff isn’t with Gartner, so this session should be different. It’s already started well his use of these green and red cards we all have. He’s asked us a few questions and asked us to raise either the green or red cards. It’s made it very easy to see answers instead of the usual hand-raising approach.

His first statement on his slides is: “The speed of technology deployment will not be gated by IT innovation, but rather by the ability to manage the people side of technology changes.” Absolutely!

He just walked us through an exercise where we wrote down a project name, its purpose (why are we changing), the particulars of it (what we are changing), and the people that will need to change how they work (who will be changing). He pointed out that most technology professionals don’t consider the last column and really struggle with answering it, but yet not dealing with it can stymie the entire effort.

We just did another example where he asked the audience how many people have managing the people side of change as part of their job responsibilities, and there were about 10 people who said yes. That’s a big problem if this can be the biggest challenge in being successful.

We’re now walking through some best practices for managing change. The first deals with sponsorship. Jeff called out how sponsors need to be actively engaging throughout the lifetime of the project, building a coalition of support for the change. He especially emphasized middle management, as their research has always shown that middle management is the most difficult group to change.

Item two was having a structured approach the managing the change associated with the project. I don’t know that I’ve ever been on a project that had this, although, one challenge we have in IT is actually having visibility into that. If the change required is in the business side, often times that is invisible to IT. That, in and of itself, is a problem.

The third item is communications. Of course, face-to-face communication is important. Another important this is who delivers the message. The preferred sender of change messages is one of two people. For business messages, it’s the CEO or President. For personal messages, it’s the employee’s direct supervisor.

The fourth and fifth items were dedicated resources for change management and employee participation. We were all scoring ourselves as we went through this, and in the end, we used the red card/green card “visual vote” and it was very clear that about 95% of the people in the room were at risk for having poor change management. Definitely a very clear message, the real question in my mind is how to get IT visibility into the change that our solutions will introduce into the business. This strikes a chord with me, since I’m a big proponent on involving end users from my background in usability. Good talk!

Presenter: Daniel Sholler

It’s Tuesday morning, and I’m attending this one over breakfast. He’s just made an interesting comment regarding companies, using the insurance industry as an example. He stated that while most insurance company provide the same services, they differentiate based on how they organize. I was hoping he’d take this further and talk about how organization impacts SOA adoption, but no luck.

Another comment he made is that Gartner sees a correlation between companies that succeed with SOA and companies that have mature identity management practices. If identity can’t flow through all of your service interactions, you’re going to run into problems. I agree with that.

On to standards. He has another slide up that shows the different types of relationships an organization may have. At the bottom, a completely internal interaction relies on a private subset of information and process models. In the middle, a company talking to a partner has a closed agreement that defines them. At the top, a company interacting with a “cloud” service has an open agreement. Anyone interacting with the cloud can see the information and process models available. He’s then gone on to show how their is a spectrum of standards that one must be concerned with. Once again, no arguments here.

Presenter: Anthony Bradley

Anthony’s going to present Gartner’s new framework for building SOA business cases. He immediately began by stating that you can’t build a general business case for SOA. Rather, the point is to build an SOA business case for a particular business need. I can tell it’s the end of the day, as my attention span is dwindling quickly. This framework presentation is having the same impact on me as when I was first introduced to RUP. It appears to have a level of detail that makes it difficult to digest. The other thing that hasn’t been immediately apparent to me is why this isn’t a framework for building IT project business cases in general, rather than just SOA business cases. I’ll have to dig into the notes on this one, but right now, I’m a bit skeptical.

Presenter: Matt Hotle

“Governance is the key to predictable results” is the title of his first slide. At first glance, I disagreed with this statement, but as he explained it, he emphasized the use of policies and how they guide decision making. That I agree with. I don’t know if I’m comfortable going so far as to saying it’s the key to predictable results. I think it’s the term “predictable” that’s causing my discomfort. As I’ve said before, governance is about achieving a desired behavior, which is a slightly different view than predictable results. When I hear “desired behavior,” I don’t think of standard processes, when I hear “predictable results,” I do. Perhaps I’m nitpicking since I’m somewhat passionate about this space.

BTW, 92 minutes into the Steve Jobs’ keynote, iPhone 3G has just been announced. Are they selling them anywhere in the Orlando World Center Marriott? No? Rats. Now back to governance.

The slide he’s showing now has one very good nugget. He states, “SOA Governance needs… a funding model to maintain services as assets (service portfolio management/chargeback).” I’ve always felt that if an organization wants to do services the right way (see Service Lifecycle Management), it would inevitably wind up challenging the typical project-based funding model in most IT shops. Matt is now talking about the term “application” and while he didn’t go as far as I have in the past (see The End of the Application), he did make it clear that the notion of “application” needs to change. He just hit another key point with me! He said that what he’s outlining is “product management” and most IT shops don’t have a clue how to do product management. Boy does that sound very familiar (see this, this, this, this, and listen to this).

Presenter: Nick Jones

This session was a well-presented, broad overview of the web application space. Near the end, Nick touched a bit on choosing architecture for mobile applications, which gets into the decision on developing for the web, sacrificing some capabilities and usability, versus developing for a device, which provides more capabilities, but also introduces additional challenges given the average lifetime of a mobile device, let alone the broad number of devices and platforms available. It’s a bit disappointing that it wasn’t more broadly attended, although I think that part of the problem was that the session was targeted at Mobile Web 2.0, rather than on the decisions between writing a device or OS specific mobile application versus a mobile web application. There’s no doubt that more and more companies are going to start thinking more about how to leverage and support mobile access, so I expect that attendance will be increasing in these sessions in the next year or two, especially if we get a 3G iPhone in the next 30 minutes or so…

Susan Landry and Matt Hotle are giving this presentation.

Matt had a couple good quotes in the introduction:

• Governance is a framework that allows management to be successful.
• Governance is the set of processes that allow us to safely move from the past to the present and into the future.

Susan just covered a key topic, which was to perform stakeholder analysis. Each stakeholder has their own interests, political agendas, etc. I can agree with this. I define governance as the people, policies, and processes an organization puts in place to achieve desired behavior. A huge problem will ensue if there isn’t agreement among the stakeholders on what the desired behavior is, so getting them all on the same page and understanding their differences is very important.

The session is now over. One thing I disagreed with a bit was in their definition of governance, they limited it to the policies and processes associated with the efficient allocation of resources. I think this is only one aspect of it. As I called out earlier, it’s about achieving desired behaviors. The efficient allocation of resources is only one contributor to it.

Roy Schulte is delivering the opening keynote. Right now, he’s presenting a good slide on integrating applications from outside of your domain and emphasizing the role of metadata and policies in formalizing the agreement between service consumers and service providers, all because of the need to build applications that cross the boundaries of different domains, whether inside the enterprise or outside the enterprise. I agree!

Roy’s now presenting what he feels will be the major improvements in business computing over the next 5 years. They are:

1. SOA, EDA, REST, BPM, and SaaS will improve the long-term business agility while reducing the life cycle cost of application systems.
2. BAM is IT’s biggest near-term opportunity to shine.
3. End users will have more direct control over the applications they use, and IT solutions will be more customized.
4. IT systems will become better able to handle data in the form of documents.
5. End users will participate more actively in information capture, information sharing and collaboration.

The east coast Gartner AADI and EA Summits (that’s Application Architecture, Development, and Integration and Enterprise Architecture) are nearly upon us, and thanks to the SOA Consortium and Gartner, I’ll be part of two end user panels again. In the AADI Summit, I’ll be speaking with Mike Kavis and Melvin Greer on “Measuring the Value of SOA.” I think I’ll bring an interesting perspective to this. That session is at 10:45 AM on Wednesday, near the end of the AADI but right before the beginning of the EA Summit. At the EA Summit, I’ll be part of a panel with John Williams, Maja Tibbling, and Marty Colburn in a session titled “SOA and EA: Lessons Learned from the Trenches.” That one is at 8:30 AM on Friday, so stop by the coffee shop on your way down to conference center and pick up a double latte. I’ll be at both events (and blogging) for the duration of them, so stop by and introduce yourself.

Here are the SOA, BPM, and EA events coming up in March. If you want your events to be included, please send me the information at soaevents at biske dot com. I also try to include events that I receive in my normal email accounts as a result of all of the marketing lists I’m already on. For the most up to date list as well as the details and registration links, please consult my events page. This is just the beginning of the month summary that I post to keep it fresh in people’s minds.

• 3/3: ZapThink Practical SOA: Pharmaceutical and Health Care
• 3/4: Webinar: Implementing Information as a Service
• 3/6: Global 360/Corticon Seminar: Best Practices for Optimizing Business Processes
• 3/10 – 3/13: OMG / SOA Consortium Technical Meeting, Washington DC
• 3/10: Webinar: Telelogic Best Practices in EA and Business Process Analysis
• 3/11: BPM Round Table, Washington DC
• 3/12 – 3/14: ZapThink LZA Bootcamp, Sydney, Australia
• 3/13: Webinar: Information Integrity in SOA
• 3/16 – 3/20: DAMA International Symposium, San Diego, CA
• 3/18: ZapThink Practical SOA, Australia
• 3/18: Webinar: BDM with BPM and SOA
• 3/19: Webinar: Pega, 5 Principles for Success with Model-Driven Development
• 3/19: Webinar: AIIM Webinar: Records Retention
• 3/19: Webinar: What is Business Architecture and Why Has It Become So Important?
• 3/19: Webinar: Live Roundtable: SOA and Web 2.0
• 3/20: Webinar: Best Practices for Building BPM and SOA Centers of Excellence
• 3/24: Webinar: Telelogic Best Practices in EA and Business Process Analysis
• 3/25: ZapThink Practical SOA: Governance, Quality, and Management, New York, NY
• 3/26: Webinar: AIIM Webinar: Proactive eDiscovery
• 3/31 – 4/2: BPM Iberia – Lisbon

Here are the SOA, BPM, and EA events coming up in February. If you want your events to be included, please send me the information at soaevents at biske dot com. I also try to include events that I receive in my normal email accounts as a result of all of the marketing lists I’m already on. For the most up to date list as well as the details and registration links, please consult my events page. This is just the beginning of the month summary that I post to keep it fresh in people’s minds.

• 2/4 – 2/6: Gartner BPM Summit
• 2/5: ZapThink Practical SOA: Energy and Utilities
• 2/7 – 2/8: Forrester’s Enterprise Architecture Forum 2008
• 2/11: Web Services on Wall Street
• 2/13 – 2/15: ARIS ProcessWorld
• 2/13: ZapThink Webinar: Leverage Document Centric SOA for Competitive Advantage
• 2/19: Webinar: Integrated SOA Governance
• 2/25 – 2/28: BPTG’s Business Process Transformation – BPM Practitioner Course
• 2/25 – 2/27: Global Excellence Awards in BPM & BPM Technology Showcase
• 2/26 – 2/29: ZapThink LZA Bootcamp

Thanks to Gartner and the SOA Consortium, the panel discussion I was part of in December at the Gartner Enterprise Architecture Summit is now available as a podcast. I’ve referenced it as an enclosure in this entry, so if you subscribe to my normal blog feed in iTunes, you should get it. If you have difficulty, you can access the MP3 file directly here. For all the details on the session, I encourage you to read Dr. Richard Soley’s post over at the SOA Consortium blog.

Ok, the events page is finally functional. I gave up on WordPress plugins, and am now leveraging an embedded (iframe) Google Calendar. A big thank you to Sandy Kemsley, as she already had a BPM calendar which I’m now leveraging and adding in SOA and EA events. I hope this helps people to find out the latest on SOA, EA, and BPM events.

I’ve decided to conduct an experiment. In the past, I’ve been contacted about posting information regarding events on SOA, either via a comment to an existing post, or through an email request. I’ve passed on these, but at the same time, I do like the fact that I’ve built up a reader base and my goal has always been to increase the knowledge of others on SOA and related topics.

What I’ve decided to try is having one post per month dedicated to SOA events that will be occuring in the near future, in addition to this permanent page on the blog that people can review when they please. I’m not about to go culling the web for all events, but I will collect all events that I receive in email at soaevents at biske dot com, and post a summary of them including dates, topic, discount code, and link to the detail/registration page. Readers would be free to post additional events in comments, however, I don’t think very many people subscribe to the comment feed, so the exposure would be less than having it in my actual post. I’m going to try to leverage a Google Calendar (iCal, HTML) for this, which will also be publicly available, even if someone wants to include it their own blog.

While this is essentially free marketing, in reality, I’d make a few more cents by having more visitors to this site than I would if all of these events organizers threw their ads into the big Google Ad Pool with the hopes of it actually showing up on my site. If I get a decent number of events from multiple sources the first two months, I’ll probably keep it up. If I only get events from one source, I’ll probably stop, as it will begin to look like I’m doing marketing just for them and I don’t want anyone to have the perception that my content is influenced by others.

The doors are open. Send your SOA, EA, and BPM events to me at soaevents at biske dot com. Include:

• Date/Time
• Subject/Title
• Description (keep it to one or two sentences)
• URL for more detail/registration
• Discount code, if applicable

If you want to simply send an iCal event, that would probably work as well, and it would make it very easy for me to move it into Google Calendar. My first post will be on Feb. 1, the next on March 1, and so on. I will post events for the current month and the next month, and may include April depending on how many events I receive.

I’m checked out now, and in the closing session which is an open research panel with four Gartner panelists. They’re throwing up a statement and then debating it. The first prediction is “Through 2012, 40% of EA programs will be stopped due to poor execution.” The audience seemed to be in favor of the statement, although I wasn’t. Some of the audience comments had to do with lack of funding, lack of support, confusion with the value proposition for EA. I think it’s likely that 40% of the EA programs may change in how the company is attacking the problem (in fact, probably even more than that), but I’d be surprised if the program was abolished altogether.

The next statement is “By 2010, 70% of EA teams will be forced to spend as much time on information architecture as they currently spend on technical architecture.” About 70% of the audience agreed with this statement. I differ slightly. I definitely think the emphasis on information architecture will increase, but I also think some of the technical architecture may decrease. So, I would say that information architecture will probably receive equal treatment to technical architecture, but probably not as much as what technical architecture receives today. Interestingly, Nick Gall asked how many of us expect that Business Process Architecture will increase, more so than Information Architecture, in the next few years, and about 70% of us (myself included) agreed.

The final statement is “By 2010, the primary focus of technology architecture will shift from defining product standards to identifying and describing shared and repeatable technical services.” About 70% of the audience agreed with this. The key word that I disagree with on this one is the use of the term “technical services”. If your definition of this term includes “business services” exposed through technology, then I’d agree. If we’re talking about capabilities in the technical domains, like security, routing, etc., then I disagree. I think they are using the former definition, so I would agree with this one.

Time to head to the airport. I’d like to publicly thank the SOA Consortium and Pascal Winckel with Gartner for giving me the opportunity to be a speaker and for putting on two great summits. I especially enjoyed the EA Summit and hope to attend again.