Todd Biske: Outside the Box

It has been a couple years since I attended a Gartner Summit, and now I’m remembering past experiences. Many of the subjects are presented at a very high level (which is appropriate for the audience at a Gartner conference), and many of the subjects are ones that I’ve spent a lot of time researching on my own. I’ve been trying to attend more sessions this time on subjects that I don’t know much about, so the experience has been better. What I’m wondering, however, is why more of the people attending (and there are easily more than a thousand of them) don’t start reading my blog and that of my colleagues in the industry to pick up this knowledge (in addition to attending conferences like Gartner Summits) and even more importantly, ask questions. Yes, reading my blog doesn’t allow you to travel to some interesting location, but I like to think that the content I provide is appropriate and meaningful.

I hear many questions getting asked over and over at these conferences, and it’s apparent that there’s a very large group out there that simply don’t look for the answers to their questions beyond these conferences. Rather than look for the information, they look for an information source. Guess what folks, this is the information age, and there’s a wealth of it out there. I built up my knowledge not only with research from Gartner, Forrester, Burton Group, ZapThink, and others, but also by reading whitepapers, articles, blogs, and anything I could get my hands on. You can do it as well. Gartner, my blog, conferences, webinars, etc. are all sources of information, and the most important thing is to find information that hits home for you and seems applicable to your environment. If it’s one case study instead of one hundred, it doesn’t matter, as long as it is relevant to your scenario, not someone else’s. Gartner is an excellent source of information, and I like to think that this blog is as well. Use both, and then some, and lets keep things progressing forward so at next year’s Gartner conferences we’re talking about new questions, rather than rehashing the same ones.

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