Todd Biske: Outside the Box

On Twitter, Brenda Michelson of Elemental Links started a conversation with the question:

Do #entarch frameworks enable or constrain practice of (value from) enterprise architecture?

In my comments back to Brenda, it became clear to me that there’s a trap that many teams fall into, not just Enterprise Architecture, and that’s falling into an inward view, rather than an outward view.

As an example, I worked with a team once that was responsible for the creation, delivery, and evolution of data access services. Over time, teams that needed these services were expressing frustration that the services available were not meeting their needs. They could eventually get what they needed, but in a less than efficient manner. The problem was that the data services team primary goal was to minimize the number of services they created and managed. In other words, they wanted to make their job as easy as possible. In doing so, they made the job of their customers more and more difficult. This team had an inward view. It’s very easy to fall into this trap, as performance objectives frequently come from internally measured items, not from the view of the customer.

EA teams that obsess over the adoption of EA frameworks fall into the same category. Can EA frameworks be a valuable tool? Absolutely. But if your primary objective becomes proper adoption of the framework versus delivering value to your customers, you have now fallen into an internal view of your world, which is a recipe for failure.

Instead, teams should strive to maintain a service mentality. The primary focus should always be on delivering value to your customers. There’s a huge emphasis on EA becoming more relevant to the business, in order to do so, we need to deliver things that fit into the context of the business and how they currently make decisions. If we walk in preaching that they need to change their entire decision making process to conform to a framework, you’ll be shown the door. You must understand that you are providing a service to the teams you work with and helping them get their job done better that they could without you. While a framework can help, that should never be your primary focus. Internal optimizations of your process should be a secondary focus. In short, focus on what you deliver first, how you deliver it second. If you deliver useless information efficiently, it doesn’t do anyone any good.